ESSE Season 2
Kanal2
Every Wednesday
at 9.30 PM
2021
Visuals, animation: Kadri Nikopensius
Authors: Eeva Esse, Tuuli Roosma, Sigrid Salutee, Kadri Nikopensius, Sander Allikmäe, Mihkel Matkevicius, Hendrik Mägi, Moona-Liisa Mänd, Heidit Kaio, Liisi Sepp
Narration: Sigrid Salutee
Explainer-videos start with a script by a story editor. The script is then read into a voice-over by a talent. In this project, the voice is my talented colleague Sigrid Salutee who also writes the scripts for the videos.
Then I take the voice-over as my main reference and start looking for visual materials that strike me as something I would want to use.
In my designs, I use bold outlines, strokes and shadows that almost mimic oil paintings. I love using colours with a touch of grey and mixing them into designs with bright accent colours. I also love using black and white and high contrast combinations in my work.
I love using textures of paper, canvases, glass, concrete and dirt. I implement them in every way that I can.
For the show infographics I used Norstat raw statistics, which were excel tables with a crazy amount of numbers and raw data. Firsty, I generated excel infographics as a reference, then imported them into After Effects. Then I started to build my own composition.
I tried to be as creative and clear with the designs as possible, because as a viewer it's difficult to grasp that kind of information in a short time. I used accent colours, lines and strokes to emphasize any statistical differences.
